10 Blots on the Digital Media Landscape that Marketers Should Heed 2018

10 Blots on the Digital Media Landscape that Marketers Should Heed 2018 is a workshop dedicated to challenge assumptions and provoke discussion and a healthy scepticism.

Topics

• Digital marketing is not marketing
• Digital media are not revolutionary
• Digital communications lead to unattractive brand behavior
• Consumer need for engagement is a myth
• Algorithms make erroneous assumptions and limit choice
• Digital marketing is obsessed with numbers at the expense of human understanding
• Social Media works for people not brands
• The internet is facilitating the creation of media monopolies
• The language of digital marketing is inflated, specious and vague
• ‘Content’ is predominantly digital landfill at the expense of big brand ideas