20:20 Digital Marketing Summit 2016

The 20:20 Digital Marketing Summit 2016 is dedicated to best practice in the rapidly changing world of digital marketing.

Topics

• Can you treat all your marketing as digital by default?
• Why is digital now fundamental to marketing?
• How empowered employees can drive engaging, real-time marketing
• The importance of an integrated omnichannel approach
• Managing the risks of empowerment: putting a robust escalation process in place
• Understanding what skills and training employees need
• The symbiosis between sales and marketing: how can data-sharing be optimised?
• Should marketing have control of overall digital strategy?
• Is personalisation now a prerequisite of successful marketing?
• Where does each marketing channel deliver the greatest value?
• How can B2B and B2C learn from each other?
• Digital marketing best practice – what lessons do different sector experiences provide?
• Pushing the boundaries of personalised marketing
• Why is personalisation so important?
• Understanding the opportunities available from different kinds of data
• Mobile Voting and Panel Discussion
• To what extent could leveraging your existing data be more important than finding new data?
• How to ensure that your in-house data structures are in order
• Improving marketing through analytics