Academy of Marketing Science (AMS) Annual Conference 2025

The Academy of Marketing Science (AMS) Annual Conference 2025 is dedicated to global marketing issues including:

• Relationship Marketing: Emotions, Experiences, and Friendships
• Retail Services and Marketing
• Entrepreneurship and Small Business Management
• Fashion Merchandising, Marketing and Retailing
• Marketing Education
• Value Co-creation
• Product and Brand Management
• Children and Adolescent Consumers
• Consumer Behavior
• Sales and Sales Management
• Marketing Communication and Promotion
• Management and HR
• Marketing Ethics
• Supply Chain Management
• Emotion in Marketing
• Marketing Research
• Pricing
• Technology and the Marketing Discipline
• International Marketing
• Marketing Strategy
• Internet Marketing
• Ethnic Marketing