Advanced Email Marketing Training 2014

  • 21-22 May 2014
  • Online Event

Description

Topics
  • Behavioural modeling and engagement analysis)
  • The use of advanced segmentation techniques (RFM
  • Subscriber List Management
  • Testing; Quiz (A/B versions)
  • Data integration: Email as part of the mix
  • Maintenance and Email Address Hygiene
  • Testing for Performance Optimization + Case Study
  • Integration of data from multiple channels + Case Study
  • Advanced Email Campaign & Program Analysis & Tracking

Past Events

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Event Categories

Business: Marketing & Sales

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