AdWords for eCommerce Boot Camp 2015

Topics

• Building a profitable campaign structure
• The AdWords auction
• Effective keyword research techniques
• The keys to maximum keyword coverage
• Ad writing skills that convert clicks to sales
• Ways to incorporate persuasive ad writing
• Shortcuts to using AdWords Editor offline
• Pro tips for using AdWords Editor
• Creating a confident bidding strategy
• How to determine the right bid for each keyword
• Using Google reporting to make optimizations in campaigns
• How to find the data to make campaign optimizations
• An introduction to the Google Display Network
• Targeting your audience on the Search Network
• The newest developments from Google – Dynamic Remarketing
• Remarketing – A must-have campaign for all retailers

Who should Attend

Attendees involved or interested in Ecommerce Business Owner and Marketing Manager.