Topics
- Justifying loyalty investments
- Using Smart Business Experiments to Transform Big Data into Big Value
- Data strategies to drive exceptional campaigns
- Making the marketing department a customer experience engine
- Collecting enough data for effective analytics
- Building loyalty programs with strong emotional pull
- Making loyalty point collection entertaining through gamification
- The Evolving Needs of the Mobile Customer
- Responding to sentiment analysis data
- The long-term benefits of short-term rewards programs
Who should Attend
Epresentatives from airlines, retail, telco, banks and hospitality.
