3rd Annual Canadian Consumer Insights and Trend Spotting 2014

Topics

• Region-specific consumer research methodologies
• The necessity of a structured insights and market research process
• A consumer-centric organizational culture that incorporates the voice of the customer across the product development pipeline
• Uncovering the unarticulated drivers of evolving Canadian market segments by analyzing groundbreaking methods of customer understanding research
• Stimulating the innovation pipeline by exploiting the deployment of cutting-edge ethnographic and design-thinking initiatives