The 2nd Annual Design Thinking for Banking & Financial Institutions 2016 is a conference dedicated to ways to offer products, services, and understand the needs of the consumer, strategies to construct and implement design thinking framework, develop innovation hubs, and transform crucial consumer pain points into tangible ideas.
Topics
- Navigate through organizational resistance to acquire optimal resources and create a common language for design thinking
- Cascade design thinking principles and culture to promote innovation and collaboration across the enterprise
- Engineer and implement a design thinking framework that fails fast and cheap and follows a non-linear development model
- Recognize the needs and desires of the customer base by gathering and analyzing deep insights to drive development
- Streamline essential design thinking functions such as journey mapping and rapid-prototyping into the innovation toolbox
Who should Attend
Senior attendees with responsibilities in:
- Innovation
- Design thinking
- Customer Experience
- User Experience
- Digital Strategy
- Research & Development
- Consumer Insights
- Payment Systems
- Market Insights
