Topics
- Big data versus Micro data – which is more useful for a successful customer loyalty and retention strategy
- Proper measuring of social media support
- Using digital tools to drive retention and loyalty
- Proactive or reactive retention? Customizing service treatments to prevent defection versus actively intercepting potential defecting customers
- Telecom and OTT – friends or foes? How partnering with OTT can increase retention and revenues
- Precision marketing: Using data and technology to deliver cutting edge marketing campaigns with a single view of the customer
Who should Attend
Chief Marketing Officers, Members of Board, Vice Presidents, Chief Technology Officers, Head, Directors and Senior Managers from Loyalty and Retention field involved in:
- Customer Retention
- Customer Loyalty
- Digital Marketing
- Customer Marketing
- Customer Lifecycle Strategy
- E-Marketing
- Customer Service
- Customer Experience
- Branding
- Customer Relationship Management
- B2B
- Social Media
- Pre-paid & Post-paid
- B2C
- Sales
- Data Analytics
- E-Sales
