Topics
- Learn from the leading Mobile operators, handset manufacturers, content providers and application developers in the Indian market
- Smartphones and tablets are changing the way businesses are operating and interacting more efficiently with customers
- Channels to market, app stores and opportunities for partnerships
- Benefiting from Up-Selling and Cross-Selling via Mobile Apps
- Mastering the increasing amount of different platforms and devices
- Understanding your customers behaviour in the mobile space as a starting point of strategy development
- Design guidelines and best practices for making your application useful and usable
- Analysing various revenue generating models like mobile games, location tracking, mobile banking, mobile advertising and their content security related issues
- Native apps vs. the mobile Web
- Examining the opportunities in Cloud based Apps, the next big revenue driver in Asia
- The challenge of developing apps for multiple platform launches
- Overcoming the technical challenges associated with linking your app to existing infrastructure
- Embracing mobile advertising and mCommerce as additional revenue streams
- Understanding how to work with external app developers to ensure successful app development and launch
- What are the roles of vendors - who need to understand what features service providers need and tune themselves in the Indian environment
- App monetization opportunities via new commercialization opportunities
- Examining the current regulation of mobile App market in India
- What to expect from mobile cloud?
- The Future of Mobile Operating Systems and Frameworks
- Examining the worldwide trends in Mobile Apps and the implications, lessons to be learned for India
- Be part of a major networking opportunity
- How is the future for the mobile vas industry: a vision for 2015
Who should Attend
CIO, VPs, Directors, CTO, Senior Managers and Head of:
- Service & Product Innovation
- Device Management
- SIM Cards Platforms
- Product Development
- Product Marketing
- Technology
- Data Services
- Terminal Management
