9th Annual Next Generation CMO Summit 2017

The 9th Annual Next Generation CMO Summit 2017 is dedicated to The CMO Summit is an invite-only gathering of 100 senior marketing decision-makers with diverse industry backgrounds.

Topics

• Marketing Strategies: Tackling the Hyper-Connected Era
  • Marketing strategies for connecting physical and digital: the real omnichannel opportunity
  • Marketing to loyal customers and new audiences: prioritizing investments, understanding trade-offs
  • Effective responses to digital disruption: business strategies and operating models
  • Keeping Pace with Digital Innovation and the `Always on Consumer`
  • How to create great marketing strategies that meld the physical and digital worlds for great customer experiences
  • Going "glocal": combining global and local strategies for customer engagement
  • Maintaining cultural relevance
  • The connected consumer`s transformational impact on marketing practices
  • The modern approach to market research
  • Creative qualitative techniques
• Analytics & Attribution: Forging a Path to Better Engagement
  • Using analytics and data to personalize experiences across digital and physical channels
  • Separating actionable data from interesting data: aligning effort with impact
  • Using big data in smart (and not creepy) ways
  • Next step - predictive analytics for personalized customer experiences
  • Data quality and availability: the role of IT in the marketing value chain
  • Organizing and managing cross-channel attribution in marketing
  • What analytical capabilities do you need in-house, out-sourced or via a partner?
  • Leveraging Voice of the Customer programs in the digital era
  • Building a deeper understanding of customers for personalization, tailored marketing, and informed journey mapping
• Consumer Engagement: Marketing`s Role in Customer Experience
  • The impact of the Internet of Things on customer experience, and what marketers need to know
  • Avoiding the pitfalls of marketing-led customer experience initiatives: why the rest of the organization must step up to serve
  • Driving an effective mindshift from marketing to storytelling
  • Omnichannel in context: which channels when and the right message at the right time
  • New ways to engage consumers in-store vs. out-of-store
  • Resourcing contemporary marketing teams: the skills and capabilities that are required for engagement
  • How native advertising can strengthen your brand
  • Tips and tricks for making real-time engagement powerful and rewarding