Asian sport is booming; the Commonwealth Games in Delhi, the Youth Olympics in Singapore and the IPL are prime examples of an emerging market with commercial concerns, and the legal maze which requires very careful negotiation. Twenty20 cricket has gripped the world, whilst Singapore is rapidly becoming the centre for sports in Asia. Football fever all over the Asia Pacific region is ever present, and US sports such as the NBA and NFL command serious viewing in a continent where sport is as important as it gets.
It is crucial in an emerging market that sport grasps the financial opportunities that are available to them, and protect themselves by examining very carefully the way that they leverage media rights, branding and sponsorship. Getting things wrong could lead to reduced profits, a lack of funding and a diminished reputation.
C5 has expanded its sports portfolio to reflect the market by developing
Asia Pacific Sports Law and Business 2011, the only conference to focus on the commercial issues facing those advising on and involved in the law and business of sport. In an emerging marketing this is an event you cannot afford to miss!
Make sure you re there for expert guidance and advice on topical questions such as:
- How to establish, manage, activate, develop and protect a sports brand?
- What to do when things go wrong: early termination, cancellation and the rescheduling of events
- Is anti-ambush marketing legislation an essential component of being awarded a major sporting event?
- How do we achieve zero tolerance policy for betting, gambling, fixing?
- What is the relationship between NSAs and sports governing bodies?
- Preventing the downturn in sponsorship deals and what are people doing to combat it?
It s simple. You don t want to miss the ONE conference your colleagues and competitors will be attending, alongside the heavyweights of the sports industry. Join us at our Asia Pacific Sports Law and Business 2011 for this unparalleled best practice sharing and networking opportunity
