Athletics Fundraising: Direct Mail Strategy 2016

Topics

• Creating messaging for direct mail
• Developing an intentional mailing schedule in coordination with your annual giving team
• Highlighting student athletes
• Identifying compelling stories
• Customizing content for sport-specific appeals
• Collaborating with coaches
• Developing a complementary social media presence
• Integrating the direct mail and email campaigns
• Ensuring donor engagement and retention
• Systematizing acknowledgements

Who should Attend

• Annual giving fundraisers
• Athletic fundraisers