Auto Apps Evolution 2014

Topics

• Content & App User-experience Design & Design Thinking
  • User-experience Design, Personalization, Localization & Regional demand for apps such as navigation, radio and traffic in the current smartphone market to align in-vehicle content with existing local consumer demands
  • User-centered content design for automotive systems
  • Mastering the challenge of delivering a personalized user-experience, content and apps across multiple devices and platforms
  • Downloadable and cloud hosted contents & services to satisfy in-vehicle consumer requirements
  • The role of social networking in developing communities to offer driver-centric services and driver-to-driver interactions and gaming
  • Realistic In-Car Content & In-Car Services - Guidelines and approval processes by working together with OEMs
• Sophisticated & Sustainable, Concepts, Business Models and Operating Systems - Achieving Interoperability
  • How to utilize embedded, smartphone and cloud hosted services to blend native and cached cloud data and analyze standardized OSs, required SDKs and APIs to attract third-party developers to the auto space
  • Development of sustainable Business Models that entice the app developer community to the automotive environment
  • How to reach convergence in platform technology?
  • Development of data plans and roaming charges that are acceptable to the consumer and OEMs
  • How will auto apps stores replicate and differ from your smartphone model to ensure your strategy is in sync with the specifics of the auto market?
  • HMI experience around content & apps - how to create a convincing in-vehicle user experience?
  • Personalized Car Portals
• Platforms, Development, Processing & Consumer Requirements
  • Build Auto App Developer Communities - existing business models and requirements from development communities - efficient ways of collaboration through OEMs and developer communities for in-House OEM app frameworks
  • Operating Systems: Android, QNX, GENIVI, MirrorLink, HTML5 and other developer environments - which developer will win market shares and is the right one for your business case?
  • Integration of multiple systems and platforms for mobile devices, content and Apps
  • Open and closed OS and related application APIs - how platforms should be licensed and how to evaluate the emerging options for third-party developers?
  • App & mobile device testing
  • HMI-configuration and system construction with Future Web
  • Hybridise embedded vs. smartphone vs. cloud for ultimate content - how to transfer app functionality through in-vehicle HMIs to maintain a smartphone compatibility throughout the vehicle life cycle?

Who should Attend

Team leaders, leading automotive professionals and engineering managers from:

• Telematics
• Advanced engineering
• Connectivity and infotainment
• Research and development
• Electrical components
• Strategic product development