Automotive Apps Evolution 2012

  • 03-04 Dec 2012
  • Scandic Berlin Potsdamer Platz Hotel, Germany

Description

Topics
  • Content & App User-experience Design & Design Thinking
    • User-experience Design, Personalization, Localization & Regional demand for apps such as navigation, radio and traffic in the current smartphone market to align in-vehicle content with existing local consumer demands
    • User-centred content design for automotive systems
    • Mastering the challenge of delivering a personalized user-experience, content and apps across multiple devices and platforms
    • Downloadable and cloud hosted contents & services to satisfy in-vehicle consumer requirements
    • The role of social networking in developing communities to offer driver-centric services and driver-to-driver interactions and gaming
    • Realistic In-Car Content & In-Car Services – Guidelines and approval processes by working together with OEMs
  • Sophisticated & Sustainable, Concepts, Business Models and Operating Systems – Achieving Interoperability
    • How to utilize embedded, smartphone and cloud hosted services to blend native and cached cloud data and analyze standardized OSs, required SDKs and APIs to attract third-party developers to the auto space
    • Development of sustainable Business Models that entice the app developer community to the automotive environment
    • How to reach convergence in platform technology?
    • Development of data plans and roaming charges that are acceptable to the consumer and OEMs
    • How will auto apps stores replicate and differ from your smartphone model to ensure your strategy is in sync with the specifics of the auto market?
    • HMI experience around content & apps – how to create a convincing in-vehicle user experience?
    • Personalized Car Portals
  • Platforms, Development, Processing & Consumer Requirements
    • Build Auto App Developer Communities – existing business models and requirements from development communities – efficient ways of collaboration through OEMs and developer communities for in-House OEM app frameworks
    • Operating Systems: Android, QNX, GENIVI, MirrorLink, HTML5 and other developer environments – which developer will win market shares and is the right one for your business case?
    • Integration of multiple systems and platforms for mobile devices, content and Apps
    • Open and closed OS and related application APIs – how platforms should be licensed and how to evaluate the emerging options for third-party developers?
    • App & mobile device testing
    • HMI-configuration and system construction with Future Web
    • Hybridise embedded vs. smartphone vs. cloud for ultimate content – how to transfer app functionality through in-vehicle HMIs to maintain a smartphone compatibility throughout the vehicle life cycle?
Who should Attend
  • Research Institutions, Software and Hardware Providers, Content Providers, Network Operators, Telecommunications companies, Service Providers and Specialized Consultants
  • Product Development Directors, Global Heads, Technical Directors, Senior Engineers and Project Managers from the departments such as: Connectivity, Research and Development, Advanced Engineering, Infotainment, Electrical / Electronic systems, Telematics, Cockpit, Multimedia / Navigation, HMI / MMI, Quality Management, Technology / Production, Purchasing / Marketing / Sales, Strategic Corporate and Product Development

Past Events

Important

Please, check "Automotive Apps Evolution" official website for possible changes, before making any traveling arrangements

Event Categories

Industry: Automotive
Technology: Computer Hardware, Multimedia, Navigation, Software & Applications

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