Big Data 101 - A Guide for Pharmaceutical Brand Managers 2014

Topics

• The exponential growth of healthcare professionals using public social media and what that means for your brand
• Finding and exploiting data within an organization
• Be aware to changes in your brand’s perception by developing triggers and intelligence events
• Interpretation and use of a social network analysis (SNA) diagram
• Respond to the impact of social media amongst healthcare professional communities by adapting medical information and communication strategies