Brand Optimization Conference 2014

Topics

• Developing and communicating a successful internal branding strategy
• Innovative strategies for creating and delivering a compelling brand story
• Creating a memorable brand experience through transmedia initiatives
• Selecting the right social media strategy for the brand
• Aligning the marketing, branding, social, communications and digital departments
• Avoiding brand dilution while remaining engaged on multiple platforms

Who should Attend

• Directors
• VPs
• Marketing
• Mangers of Branding
• Communications
• Advertising
• Social Media
• Digital
• Corporate Development
• New Media
• Experience & Loyalty
• Customer