Description
A one-week program which will explain Broadband as an enabler of multimedia services and best approaches to pricing and portfolio management.
This five day course covers broadband as an enabler of multimedia services which, according to Cisco, will drive bandwidth demand in the global mobile networks to 3.6 Exabytes per month in 2014*. The greatest CAGR is forecast for Africa and the Middle East. A strong customer segment dependant on the broadcast capabilities of the service provider will drive broadband enables revenues from Next Generation service portfolios. Broadband access and broadband service portfolio management is covered extensively in addition to competitive strategies and regulatory constraints.
Source: Whitepaper - Cisco Visual Networking Index:Global Mobile Data Traffic Forecast Update, 2009-2014
When delivered at Telkom South Africa (2010), the course was reported by participants as very positive and interactive. As part of his approach, the trainer solicited questions, explained major concepts, issues, and challenges relative to this topic. The pricing of legacy networks remains an easier challenge than the potential treatment of emerging networks as well as the treatment of hybrid networks including content.
There are potentially several impending challenges given the era of convergence and there is a need to devise and craft pricing plans that would make costing and content easier. There is talk of application pricing, packet-based pricing, and so on as more universal and harmonized methodologies and pricing metrics. However, as discussed in the Telkom class, and as might be expected to arise in Ghana, there is a significant need by all Telcos in developing countries to individually and, ideally collectively, engage regulators to discuss pricing harmonization in the interest of both carriers and customers.
