Building An Internal Content Strategy: Governance, Engagement, & Alignment Across Multiple Channels 2013

  • 20-22 May 2013
  • University of Chicago Booth School of Business - Gleacher Center, IL, United States

Description

Topics
  • Shifting efforts towards effective collaboration & social business
  • Setting up guidelines and policies and working to create a governance plan that won’t overwhelm
  • Creating useful & engaging content for employee newsletters, social networks, executive announcements, blogs, videos, email, and more
  • Investing your time in creating value-added content that is not only effective, but can be used for multiple purposes
  • Organizing content, information governance structure & responsibilities
  • Improving search capabilities to allow employees more time to consume content and less time pursue it
  • Sharpening your content for today’s websites and mobile apps
  • Empowering your employees to create their own content keeping your intranet fresh and updated
  • Developing a multi-channel internal content strategy that will be relevant with your employees, brand, and organizational goals
  • Embracing governance and ensuring that your governance plans are meeting your business requirements & best practices
  • Discovering how others are maximizing the value of their content through live demonstrations
  • Incorporating cost-effective video content (and blogging) across multiple distribution channels
  • Understanding how mobile can improve the reach of your content as you move towards a mobile workface
  • Applying a corporate blog front page structure for your organization to follow
  • Accelerating communications and information sharing across your organization by embracing social media
  • Leveraging the use of content management software to improve internal communications, enable more effective collaboration, and increase employee engagement
  • Delivering your content management system in the cloud
  • Calculating the ROI and measurement of success
  • Keeping employees engaged, connected and informed through the use of new technology (social media, videos, surveys, photos, etc.)
  • Getting stakeholders on board -- from executives to coders
  • Developing a multi-channel internal content strategy that will be relevant with your employees, brand, and organizational goals
  • Using simple content to increase employee engagement -- both online and off
Who should Attend

Attendees involved in:

  • Content Management
  • Intranet Communications
  • Corporate Communications
  • Internal Communications
  • Corporate & Brand Identity
  • Employee Engagement
  • Internal Brand Development
  • Interactive Media
  • Social/New Media
  • Digital Communications
  • Online, Publication & Web Content
  • Strategic Planning
  • Employee Relations
  • Web Manager
  • Taxonomist
  • Knowledge Management
  • Collaboration
  • User Experience Specialist
  • Enterprise Community Management

Past Events

Important

Please, check "Building An Internal Content Strategy: Governance, Engagement, & Alignment Across Multiple Channels" official website for possible changes, before making any traveling arrangements

Event Categories

Business: Human Resources (HR), Marketing & Sales
Technology: Data management

Other Events with Similar Categories

Other Events with Similar Location or Organizer

Featured Conferences & Exhibitions