Shifting efforts towards effective collaboration & social business
Setting up guidelines and policies and working to create a governance plan that won’t overwhelm
Creating useful & engaging content for employee newsletters, social networks, executive announcements, blogs, videos, email, and more
Investing your time in creating value-added content that is not only effective, but can be used for multiple purposes
Organizing content, information governance structure & responsibilities
Improving search capabilities to allow employees more time to consume content and less time pursue it
Sharpening your content for today’s websites and mobile apps
Empowering your employees to create their own content keeping your intranet fresh and updated
Developing a multi-channel internal content strategy that will be relevant with your employees, brand, and organizational goals
Embracing governance and ensuring that your governance plans are meeting your business requirements & best practices
Discovering how others are maximizing the value of their content through live demonstrations
Incorporating cost-effective video content (and blogging) across multiple distribution channels
Understanding how mobile can improve the reach of your content as you move towards a mobile workface
Applying a corporate blog front page structure for your organization to follow
Accelerating communications and information sharing across your organization by embracing social media
Leveraging the use of content management software to improve internal communications, enable more effective collaboration, and increase employee engagement
Delivering your content management system in the cloud
Calculating the ROI and measurement of success
Keeping employees engaged, connected and informed through the use of new technology (social media, videos, surveys, photos, etc.)
Getting stakeholders on board -- from executives to coders
Developing a multi-channel internal content strategy that will be relevant with your employees, brand, and organizational goals
Using simple content to increase employee engagement -- both online and off
Who should Attend
Attendees involved in:
Content Management
Intranet Communications
Corporate Communications
Internal Communications
Corporate & Brand Identity
Employee Engagement
Internal Brand Development
Interactive Media
Social/New Media
Digital Communications
Online, Publication & Web Content
Strategic Planning
Employee Relations
Web Manager
Taxonomist
Knowledge Management
Collaboration
User Experience Specialist
Enterprise Community Management
Past Events
Building An Internal Content Strategy: Governance, Engagement, & Alignment Across Multiple Channels 2013 - 20-22 May 2013, University of Chicago Booth School of Business - Gleacher Center, Illinois, United States (37358)
Important
Please, check "Building An Internal Content Strategy: Governance, Engagement, & Alignment Across Multiple Channels" official website for possible changes, before making any traveling arrangements