The Category Management Association and Shopper Insights Management Association Conference (CMA+SIMA 2025) is dedicated to future trends, best practices and industry standards, professional development and training in the field of category management and shopper insights.
Topics
- Get Clarity on Your Shopper with Data, Tools, Strategy & Processes
- The Top Do’s and Don’ts for Influencing the Connected Shopper
- Creating a Testing & Experiment Culture to Drive Sales
- Overcoming the Analytics Blind Spot
- When Asked About Their Category Management Priorities – What Did 50+ US FMCG Retailers Say?
- New Business Metrics Using Your Existing Market Data
- Providing Thought Leadership to our Valued Chain Partners
Who should Attend
Retailers, manufacturers and technology professionals.
