Channel Optimisation in Pharma Summit 2018

Topics

• Powering digital transformation by implementing a successful customer engagement
• Integrating digital into the supply chain, distribution, and retail strategies
• From thinking to execution - the transformation journey in Channel Optimisation
• Strategy in the company
• Innovative and novel digital formats
• Virtual reality - how to provide customers with positive experiences through
• Track with partners that improve patient access and medication adherence
• Mapping the patient and product journey - identify activities to measure and
• Omni-channel in pharma - how to leverage value proposition and maximise
• Channel Optimisation - having an impact on your customer
• Maximise the impact of your sales and marketing budget through Channel
• Commercial impact
• How to precise target in pharma to survive in the competitive healthcare
• Optimisation
• How to apply data analytics to enhance multi-channel marketing?
• Landscape
• Independence, multi-channel integration and multi-channel engagement
• The four levels of multi-channel maturity: channel entropy, channel

Who should Attend

Senior attendees from:

• Sales
• Brand/Marketing
• Business Development
• Legal
• Corporate Strategy
• Portfolio Management
• Finance
• Strategic Planning
• Managed Markets
• Pricing Strategy
• Patient Access
• Patient Assistance Programs
• Market Access
• Patient Services
• Corporate Responsibility
• Reimbursement
• Commercial Services
• Philanthropy
• Digital Marketing
• Government Affairs/Relations
• Channel Management
• IT Services
• Forecasting
• Distribution
• Trade Relations
• Demand Planning
• Logistics
• Professional Relations
• Legal
• Credit Management
• National Accounts
• Regulatory Affairs & Policies
• Supply Chain