Winning the uber-connected consumer with integrated cross-channel communications that ensure brand consistency and provide superior user experience across multiple touch points
Developing a robust strategy that embraces the use of new devices to set measurable objectives, track results and mitigate risks
Taking on the modern CMO role as the "voice of the customer" across the company to drive critical changes, foster innovation and transform the business
Embracing technology to boost performance, achieve targets and deliver upgraded outcomes through automated operations
Dissecting unstructured information to harness marketing intelligence for strategic segmentation
Attracting, developing, and activating a high performance marketing team
Executing marketing programmes at lower costs through key partnerships with emerging outsourced service centres
Optimising lead generation to support sales with aligned marketing strategies and directly impact revenue
Creating passion-evoking content to transform consumers into brand advocates and gain loyalty
Equipping the social marketer`s tool belt with the latest and greatest in management tools and technology
Reversing the innovation process to infuse creativity, surpass expectations and differentiate your brand from the mass by setting the next trend
Building empowered communities to benefit from viral marketing and manage brand reputation by leading conversations
Who should Attend
Top marketing professionals, agencies and consultants (invitation-only).
Past Events
CMO Asia Summit 2013 - 27-29 May 2013, Venetian Macau Resort Hotel, Cotai, Macao (37417)
Important
Please, check "CMO Asia Summit" official website for possible changes, before making any traveling arrangements
