4th CMO Innovation Summit 2019

Topics

• Innovative practices, successful strategies & effective execution roadmaps for Marketing Leaders
• Latest digital, data-driven & disruptive marketing trends impacting CMOs in Hong Kong & Asia
• Aligning data to fit evolving customer needs in real-time
• Humanising brands through effective content-marketing & impactful storytelling
• Driving great customer experience with great company culture
• Taking personalised customer experience to the next level with Gamification, AI, IoT & human-touch
• Ensuring the right mix of talents & capabilities within the marketing function to meet future business priorities
• Balancing marketing investments to keep pace with innovation, tech & evolving business needs

Who should Attend

Senior attendees of:

• Marketplace
• Marketing
• Branding
• Advertising
• E-Commerce
• Digital
• Commercial
• Customer
• Communications
• Content
• Strategic Management
• Experience
• Sales & Marketing
• Marketing Communications
• Social Media
• Media
• Consumer Data
• Consumer Relationship
• Loyalty
• Marketing Analytics
• Corporate Relations
• Promotions
• Market Research
• Public Relations