The Commerce Media Brand (CMB) Summit 2025 is a premier commerce media conference for brands that focuses on the transformative role of retail media in digital advertising, offering strategies for CPG brands to enhance traffic and revenue in a cookie-less era.
Topics
- Long-term Value vs. Maximizing Short-term Value: Synchronizing Brand and Retailer Strategies to Drive Growth
- Funding Complexities of Retail Media, Optimizing Budget Allocation
- Negotiating to Win, Driving Shared Future Success
- Integrating Retail Media into the Corporate Organizational Structure
- Methods to Ensure The Right Media Mix
- Managing Brand Integrity, Avoiding the Crush of Competition
