Commercial Awareness & Business Acumen 2013

Topics

• The value of developing and applying business acumen
• The concept of business acumen
• Analysing the industry strategically and competitive advantage
• Business strategy basics and why strategy is essential to business improvement
• The benefits of streamlined systems for business improvement
• Improving confidence and credibility in business discussions with senior level executives
• Commercial issues including preparing and presenting a business case
• Developing a good grasp of financial levers, indicators and metrics
• Ongoing application of business acumen in the workplace
• Market opportunities that others miss