Commercial Controlling and Performance Management

Commercial Controlling and Performance Management is a conference that provides an insight on how to drive value creation in sales and marketing with the right performance management strategy.

Topics

• The right measures to balance short-term profitability with long-term investment into growth
• Value creation in sales & marketing with the right analyses and data
• Value in e-commerce and online marketing
• The right systems and processes to deliver the analyses you need
• What it takes to be effective business partners to sales and marketing