2010 Consumer & Insights Summit (October 27th, 2010)

Having a deeper insight into consumers and shoppers helps the business design the product better fitting the customers needs, communicate with the customers in the way they like, drive their buying behavior and improve customer satisfaction and loyalty.

The topics will be focus on:

1. Understanding behavior of shoppers and defining effective ways to communicate with them
2. Market segmentation strategy with insights into customers` purchasing behavior and lifestyle
3. Keep Youth Insights Updated
4. Understanding media habit of target customers in different regions especially in low-tie cities
5. Using Consumers to Guide the Product Development Process

The speakers are senior leader of consumer and shopper insights from Unilever, Bristol-Myers Squibb, Li Ning (China) Sports Goods Co., Ltd, Universal McCann, IFF.