Corporate Brand and Reputation Conference 2014

Topics

• Strategies for Building the IBM Brand Today: The Foundation for Successful Business and Employee Actions
• Navigating the Digital Landscape: How Brand Leaders Are Finding New Paths to Growth
• Social Apps and the Cloud: 3M’s Path to Digital Innovation
• Where Brand and Reputation Collide
• The "Higher Purpose" Campaign: How John Deere is Reaching Multiple Stakeholders
• Peer-Assist Panel: Solutions to Your Biggest Challenges
• Brand Usage: NASA’s Decision-Making Process
• Leading in Times of Crisis: Shell’s Story
• AAA’s Roadtrip to Brand Metrics
• The C-Suite’s Emerging Expectations for Global Brands
• Brand Leadership for the Future: The 21st Century Leader Mind Set and Skill Set
• Emerging Technologies: A Glimpse of The Probable
• Ventures into the Unknown: What the Orbital Perspective Teaches Us About Brand Leadership

Who should Attend

• Chief marketing officers
• Chief brand officers and their teams
• Leaders of public relations, marketing research, digital strategy and communications
• Marketing professionals
• Others with brand-management responsibilities, including HR and legal executives