Description
Seminar and Workshop with Mallen Baker, writer, speaker and strategic advisor on corporate social responsibility and Founding Director of Business Respect. As a regular columnist you may read his views in Ethical Corporation , where he is a member of the advisory board.Mallen is the manager of the project CSR Superbrands in the UK (British super brand in the field of CSR). Mallen is also the chairman of the Social Marketing Standards Advisory Task Group (Advisory Group for Social Marketing Standards) and he chairs Kingfisher plc`s Stakeholder Advisory Panel (Advisory Panel of the stakeholders of Kingfisher). What will you get? Participants will have the opportunity to learn about the meaning and the role of COO and the fundamental aspects of CSR. During the workshop practical cases will be covered, and through good practice examples the participants will identify the advantage of CSR application. Participants will be able to identify the patterns of CSR which are applicable for various industries, as well as to integrate CSR in the strategy of their companies. CSR Reporting (reporting on CSR activities), practical examples of how this is done, which are the first steps and how to implement further reporting on CSR in the framework of communication.
Metodology: Interactivity, practical examples and case studies from the business environment. Translation in Macedonian language is provided, and the materials are available in both Macedonian and English.
Date and Place: The Seminar and Workshop will take place on November 1st & 2nd, 2010 at M6 Educational Center in Skopje. The number of participants at the Workshop is limited. More detailed information: training@csglobal.com.mk or csrmacedonia@gmail.com
The event is supported by the GLOBAL HR , specialized monthly magazine for Human Resources Management and Development, www.globalhr.mk
Visitors profile
The program is designed for: CEOs of companies and board members Owners of small and medium enterprises Other interested participants Students
