As your company`s system continues to grow, the potential for "crisis issues" to occur grows proportionally.
The concern for food safety to your customers and employees must be a constant area of focus for all operators in the system. Ultimately, how well your company manages the crisis situations it will make a significant difference in how your company brand is perceived in the public`s eyes and how well it succeeds in today`s highly competitive marketplace. Most important is that failure to ensure food safety can jeopardize the health of your customers and could be detrimental to your business and reputation. In current economic situation, most of the time crisis cannot be avoided or sometimes is almost impossible to prevent at all time. However having an effective crisis management program, at least your team can manage the crisis situation appropriately with necessary response actions, protect the health and safety of your customers, comply with regulatory requirements/laws and protect the image and reputation of the company and its products. This presentation will help you to have a basic idea how to develop an effective crisis management program for product recovery and product recall. Many crisis situations can ruin your business in a short period of time when it took a longer time to build. Knowing the food safety practices in your facility is ongoing and you have an effective crisis management program, you have the vision for quality and risk management as part of your strategic plan; then you can say "it pays off to be pro-active in food safety".
Areas Covered in the Session: - Why should we have a Crisis Management Program
- Crisis Management Process Priorities
- Crisis Management System Overview
- Defining Risk Communication : What it is and what it isn`t
- Risk Perception
- Best practice for effective Crisis and Risk Communication
- Crisis team and accountabilities
- Documentation
- Product Recovery VS Product Recall
- Media Relations
- Communication - Internal and External
- Key components in Product Recovery/Recall Procedure
Who Will Benefit:This webinar will provide valuable educational information to all management teams in food service industry.
- Owner/Partner
- Supplier Management Executives
- Operations Executives
- Quality Assurance staff
- Operations Management team
- Trainers
- Supplier Operations/Production and Sanitation management team
- Consultant, responsible to develop crisis management and risk communication program
- Communication team
