Customer Experienece Management Turkey 2014

Topics

• Customer-centric campaigns with analytical marketing methods
• Collecting, analysing and processing customer data
• Obtaining quality information through dealer networks and developing campaigns according to this information
• Measuring customer satisfaction
• Developing key performance indicators for customer experience departments
• CRM applications in mobile and social media channels
• Case studies on CRM from industries such as telecoms, banking, e-commerce, retail and passenger transport industries