Customer Loyalty and Retention 2014 is a conference dedicated to policies, plans and methods for retaining, securing and upselling customers to increase customer base, profit and ROI. Topics include:
- Engaging customers through personalized service and marketing
- Loyalty and retention in a marketplace saturated with choice
- The use of social media to develop loyal customers
- Business value and impact of loyalty schemes
- Focus management on customer retention over acquisition
- The use of data analytics to drive customer engagement and increase retention
