Topics
- Metrics to develop a loyalty engine for a highly personalized market based on customer behavior
- Leveraging social media, mobile devices and gamification concepts particularly in the loyalty space
- The rise of influencer marketing: focusing marketing campaigns on the people with most impact in the social sphere
- Creating a customer life cycle marketing strategy to drive cost satisfaction, loyalty and sales
- Using tailored products to create personalized experiences and increase loyalty across multichannel
- Assessing the power of social media and big data in engaging customers and increasing loyalty
- Increasing retention by being agile in your customer engagement strategy
- Moving loyalty to a strategic level: understanding how companies can spend their share of wallet with their customers
- Transforming your customer experience by moving from transactional to emotional loyalty
Who should Attend
General Managers, CMOs, and Senior Customer Experience and Customer Loyalty executives from industries such as Financial Services, Retail, Telecom and others.
