The Customer Marketing Summit focuses on strategies for enhancing customer marketing through advocacy programs, customer feedback, retention tactics, and effective cross-functional alignment to drive long-term success.
Topics
Developing impactful advocacy & champion programs
Building & executing successful CABs
Gaining & implementing customer-driven feedback
Enhancing & utilizing your customer community
Getting buy-in & achieving internal alignment with cross-functional teams
Gauging VoC throughout the customer journey
Eternalizing customer lifecycles
Defining personas & segmenting your audience
Reducing churn & increasing retention
Tracking key metrics to prove value & measure success
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