Developing and Using Personas in Higher Ed Marketing 2017 is an event dedicated to developing personas and integrating them into your marketing strategies.
Topics
- Data to look into to inform persona creation
- Elements of an effective persona
- Guidance for continually updating and integrating your personas into marketing strategy
- How personas can inform marketing planning, media decisions, content strategy, and design considerations
Who should Attend
Attendees involved or interested in:
- Advancement/Fundraising
- Enrollment Management/Admissions
- Institutional marketing
- Central marketing
- Individual programs or departments
