Developing and Using Personas in Higher Ed Marketing 2017

Developing and Using Personas in Higher Ed Marketing 2017 is an event dedicated to developing personas and integrating them into your marketing strategies.

Topics

• Data to look into to inform persona creation
• Elements of an effective persona
• Guidance for continually updating and integrating your personas into marketing strategy
• How personas can inform marketing planning, media decisions, content strategy, and design considerations

Who should Attend

Attendees involved or interested in:

• Advancement/Fundraising
• Enrollment Management/Admissions
• Institutional marketing
• Central marketing
• Individual programs or departments