As the Zeitgeist changes, marketers are forced to change how they think about reaching consumers who have grown up online versus the ones that are adapting to it later on in life. The different ways technology is used and consumed across the ages has created a big generational gap. Attitudinal and behavioural shifts have made it necessary to re-assess age-related segmentation across all platforms. As research shows, marketers must make radical changes to the way they target older and younger consumers in an ever-changing and evolving digital world. Attend this conference to find out how to successfully engage and connect with the two largest generations of all time.
Target Market: - VPs, Directors and Managers of Marketing, Advertising & Communications
- Social Media Managers
- Directors and Managers of Product Development
- Chief Marketing Officers
- Digital Strategists
- Chief Brand Officers
- Directors of Digital Media
- Brand and Product Managers
- Directors and Managers of Business Development
- VPs, Directors and Managers of Account Services
- VPs, Directors and Managers of Media Buying & Planning
- Consumer Insight & Research Managers
- Agency New Media Specialists
- SEM Managers
- Interactive Marketing Directors & Managers
- Public Relations Professionals
