Digital Pharma China 2019

Topics

• COMPLIANCE: how to develop digital channel tools that fulfill legal obligations, improve adherence and also mitigate risks involved with engagement
• MEASUREMENT: how to utilize channel and customer analytics to deliver truly integrative marketing analytics tools to measure the ROI on campaigns. Review how this is carried out internationally
• INTEGRATION: traditional marketing vs. digital marketing, marketing vs. sales, physician driven vs. patient driven: How can you deliver a truly integrated multi-channel approach? Understand how to drive topline with multi-channel approaches
• ENGAGEMENT: how to engage your customer base, build longer lasting relationships and increase brand awareness through innovative and risk averse digital tactics

Who should Attend

Attendees from the global and local pharmaceutical market.