Digital Pharma Europe

Topics

• Patient Apps: Are They Really for Patients?
• Activating Social Media in Europe
• Drafting the Digital Patient Journey. How UCB Distinguishes Three Digital Playing Fields and Gives Them Different Approaches
• From Formula One to Looking After Number One – How Technology Will Change the Consumer Market
• Reducing Customer Frustration Through Digital and Trying to Get "It" Approved
• Content Marketing and Personalization
• The Customer Journey Is Not Just One Channel — How to Link Channels, Themes and Journeys
• How Pharma Actually Delivers on Really Being Patient-Centric in Their Marketing and Business Model