Digital Pharma Latin Amercia 2014

Digital Pharma Latin Amercia 2014 is a conference dedicated to digital, mobile and social marketing plan for the Latin American region in the pharmaceutical industry.

Topics

• Analyze and review the latest strategies and techniques to utilize digital tools for market access and penetrating specific geographies in the region
• Build templates, processes, check boxes and best practices that ensure buy in and approval from senior management
• Develop effective patient adherence tools through digital methods that take into account poverty levels and percentage out of pocket
• Customize product teams, messages and collateral in global vs. regional multi-channel marketing strategy and platform delivery