Digital Pharma Multichannel Marketing Boot Camp Europe 2017

Digital Pharma Multichannel Marketing Boot Camp Europe 2017 is a conference that provides an insight on how to create effective and sophisticated digital and multichannel marketing (MCM) strategies.

Topics

• Discover your customers’ digital habits
• Find your digital physician and patient targets online
• Explain the latest FDA social media guidelines and create initiatives that pass review
• Create a customer journey map
• Articulate which channels — from web and mobile, to e-details, e-blasts and more — to include in your plans and why
• Initiate a content marketing campaign
• Use keyword research to uncover the natural lexicon of your patients
• Design a measurement plan that enables rapid optimization