Digital Psychology & Emotional Design - Training Week (Chicago) is a workshop dedicated to psychological strategies that drive influential websites, apps, and campaigns.
Topics
- Science of persuasive design & optimization (made easy)
- Persuasive psychology & digital media
- Source credibility 1: digital source psychology
- Setting realistic expectations for online influence
- The core elements of audience influence
- Auditing psychological architectures
- Cognitive impacts, comprehensions, and schemas
- Source credibility 2: influence factors
- Decision support and behavioral economics
- Visual factors in UX and persuasion
- Trust, risk, security, and credibility
- Motivating emotions and neuroscience
- Navigational systems, UX, and efficacy
- Training users with behaviorism
- Managing dropout, attrition, and disinterest
- Media impacts on digital persuasion
- Social psychology & environmental factors
- Psychological audits of websites and mobile apps
- Building psychological wireframes and mocks
- Using psychology in conversion rate optimization
- Landing page psychology
- How to combine psychological principles
- Solo and social selling patterns
- Building psychological architectures
- Feedback-based psychological principles
- Motivation and efficacy design patterns
- Reinforcing and shaping user behavior
- Ways of capturing user feedback
- Building multi-channel engagement sequences
- Goals, feedback, coaching, and gamification
- Intro to emotional design
- Audience journey mapping and funnel design
- Emotional drivers of online behavior
- The Emotion–Behavior Model
- Sense perception and digital triggers
- Mapping the full spectrum of emotions
- The emotional quadrants that motivate behavior
- How to measure emotional reactions to design
- Shaping user habits with incentive systems
- Reducing emotional, cognitive, and physical barriers
- Designing for different personalities
- Reverse-engineering emotional strategies
- Defense mechanisms against manipulation
- Emotion-driven wireframing
- Neurotransmitters, core emotions, and interactive design
- Relating with computers and conversational AI bots
- External conversion metrics vs. your internal compass
- Emotional design strategies for behavior change
- Shaping behavior and engineering empathetic content
Who should Attend
- Usability and UI/UX professionals
- Graphic designers and interactive designers
- Digital marketing and advertising specialists
- Content strategists and web writers
- Product marketing managers
- Digital project managers
- Health promotion specialists
- Conversion optimizers & researchers
