Digital Psychology & Emotional Design is a workshop dedicated to psychological strategies that drive influential websites, apps, and campaigns. It includes several courses:
- Emotional Design Psychology (EDP)
- Psychology for Digital Behavior Change (DBC)
- Applied Behavioral Design (ABD)
Topics
- Persuasive psychology & digital media
- Science of persuasive design & optimization (made easy)
- Setting realistic expectations for online influence
- Source credibility 1: digital source psychology
- Auditing psychological architectures
- The core elements of audience influence
- Source credibility 2: influence factors
- Cognitive impacts, comprehensions, and schemas
- Visual factors in UX and persuasion
- Decision support and behavioral economics
- Motivating emotions and neuroscience
- Trust, risk, security, and credibility
- Training users with behaviorism
- Navigational systems, UX, and efficacy
- Media impacts on digital persuasion
- Managing dropout, attrition, and disinterest
- Psychological audits of websites and mobile apps
- Social psychology & environmental factors
- Using psychology in conversion rate optimization
- Building psychological wireframes and mocks
- How to combine psychological principles
- Landing page psychology
- Building psychological architectures
- Solo and social selling patterns
- Motivation and efficacy design patterns
- Feedback-based psychological principles
- Ways of capturing user feedback
- Reinforcing and shaping user behavior
- Goals, feedback, coaching, and gamification
- Building multi-channel engagement sequences
- Audience journey mapping and funnel design
- Intro to emotional design
- The Emotion–Behavior Model
- Emotional drivers of online behavior
- Mapping the full spectrum of emotions
- Sense perception and digital triggers
- How to measure emotional reactions to design
- The emotional quadrants that motivate behavior
- Reducing emotional, cognitive, and physical barriers
- Shaping user habits with incentive systems
- Reverse-engineering emotional strategies
- Designing for different personalities
- Emotion-driven wireframing
- Defense mechanisms against manipulation
- Relating with computers and conversational AI bots
- Neurotransmitters, core emotions, and interactive design
- Emotional design strategies for behavior change
- External conversion metrics vs. your internal compass
- Shaping behavior and engineering empathetic content
Who should Attend
Attendees with responsibilities in:
- Graphic designers and interactive designers
- Usability and UI/UX professionals
- Content strategists and web writers
- Digital marketing and advertising specialists
- Digital project managers
- Product marketing managers
- Conversion optimizers & researchers
- Health promotion specialists
