Direct Mail: Back to Basics 2015 is an event dedicated to direct mail strategies for segmenting, messaging, and scheduling that integrate into your annual giving strategy.
Topics
- Evaluating Cost Effectiveness
- Using Existing Data to Inform Direct Mail Strategy
- Targeting
- Design
- Refreshing Your Direct Mail Pieces
- Personalization
- Testing
- Developing a signature style
- Young alumni
- Case studies
- Incorporating Into Online Engagement Strategies
- Friends of the institution
Who should Attend
Attendees such as Annual giving professionals.
