Director`s Role in Strategy and Marketing 2017

Director`s Role in Strategy and Marketing 2017 is a course that provides an insight on how to create and manage effective company-wide strategies that generate value for your business and its customers.

Topics

• How board formulates, implements and monitors its business and marketing strategies
• The directors role in the development of an effective strategy
• Effective situation appraisal and evaluate the relationship between the internal and external environments of the organisation
• The strategic importance of a clear purpose as provided by vision, mission and values
• The means by which strategic options may be generated and evaluated to arrive at the strategy that will deliver the vision