The e-Rx and EHR Masterclass 2015 is dedicated to Leverage the Power of e-Rx and EHR for Promotional Effectiveness.
Topics
- Gain insights on how EHRs have changed HCP patient management
- Translate data to help understand ROI and enhance engagement with customers through EHR systems
- Navigate challenges in the e-Rx process caused by specialty therapies
- Optimize patient adherence and education through patient portals and EHRs
- Recalibrate your current strategy to incorporate e-Rx and EHR opportunities
- Look beyond ads and coupons to understand patient engagement capabilities to improve health outcomes
Who should Attend
Attendees with responsibilities in:
- Brand
- Adherence
- Medical Information
- Multi-Challenge Marketing
- Business Analyst
- Market Research
- HCP Marketing
- Product Marketing
- Digital Marketing
- DTC Marketing
- Trade Relations/Promotions
- Digital Innovation
