Economic Value Modeling 2018

Topics

• How to use EVC as value pricing technique for B-to-B products and services
• How EVC is used as a very effective process and tool to understand your value and align your organization around value discussions
• How to mitigate risk for revenues in a digitalized world
• How to use digital data in the manufacturing space to create unique benefits for the customers
• How to uncover the economic benefits that B2B buyers are searching
• How to share the benefits of Digitally Enabled Services by defining new earning logics
• How to translate product/service features and advantages into end user benefits
• How to identify differentiating product/service value attributes
• How to translate Economic Value into prices
• How to calculate and prove your differentiating value in economic terms
• How to design your differentiating (and compelling) value communication
• How to define new earning logics in a Digital context
• How EVC can be used to design new customer value models

Who should Attend

• Pricing team members
• Pricing managers
• Product managers
• Innovation managers
• Marketing managers
• R&D managers
• Sales managers
• Business Development managers