EMAC 2025 - The 54th Annual Conference of The European Marketing Academy

EMAC 2025 - The 54th Annual Conference of The European Marketing Academy is dedicated to transformations of marketing research and practice in the age of data.

Topics

• B2B marketing
• Advertising, promotion & marketing communication
• Innovation & new product and service developments
• Consumer behavior
• Marketing education
• International & cross-cultural marketing
• Marketing strategy
• Marketing in emerging and transition economies
• Modeling and marketing analytics
• Marketing theory & new paradigms
• Pricing
• Online marketing & social media
• Public sector and nonprofit marketing
• Product and brand management
• Social responsibility & ethics
• Tourism marketing
• Sales management and personal selling
• Services marketing
• Relationship marketing
• Retailing
• Movie track