Description
At this unique one-day conference, developed and chaired by The Economist, we ask what Western firms can learn from the new breed of innovators in high-growth markets. How should they adapt their products, branding and supply chains in order to compete for market share?
This is your opportunity to discover how the culture of innovation in emerging markets is creating opportunities, as well as dangers, for Western firms.
Emerging markets have become the world s innovation hotbed, producing breakthroughs in all the elements of modern business, from R&D and systems of production through to marketing, pricing and supply-chain management.
They not only significantly reduce cost; they redesign entire business processes to do things better and faster than rivals in the West.
Join us on December 2nd in Geneva and discover:
What can Western companies learn from these developing world pioneers?
How will you have to innovate in order to compete for business?
Attend and learn:
How are firms operating in developing markets changing their approach to designing products and services? What s working currently, and what s not?
How should you adapt your product portfolio, R&D strategy, manufacturing processes, marketing and supply chains in order to compete in high-growth markets?
Which trends in innovation will have the greatest impact on competition in the next five years?
What role does experimentation play in delivering low-cost innovation?
Plus meet and network with some of the greatest minds in business innovation, joining 120 corporate executives from multinational companies in Europe and beyond, to get the answers to your critical questions.
