Employer Brand Performance 2012

  • 28-29 Mar 2012
  • America Square Conference Centre, London, United Kingdom

Description

Developing a strong employer brand will enhance your organization`s ability to engage, attract and retain talent.

Topics
  • A transition from HR initiative to business imperative
  • A case for employer brand investment
  • Develop a performance-driven and benefit-led EVP
  • Brand management techniques to transform the impact of HR
  • Attract the talent your organisation needs
  • The art of differentiation
  • Developments in social and mobile marketing
  • Leverage `digital` to drive up connectivity and drive down cost
  • Key measures of success
Who should Attend

HR Directors and specialists in Resourcing, Talent Management, Employee Engagement, Organizational Development and Communication and corporate brand / marketing specialists with accountability for internal marketing or employer brand reputation.

Masterclass Leaders:

Richard Mosley, Author of ‘The Employer Brand: Bringing the best of brand management to people at work’ and the forthcoming ‘Employer Brand Management: Thought provoking lessons from the world’s leading employers’

Steve Ehrlich, Leading North American thought leader and speaker on digital employer brand marketing, whose expertise has helped shape digital recruitment strategies at Deloitte, Disney, GSK and Walmart among many others.

Past Events

Important

Please, check "Employer Brand Performance" official website for possible changes, before making any traveling arrangements

Event Categories

Business: Human Resources (HR), Management, Marketing & Sales

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