A new wave of computing tools and applications illustrated by examples ranging from Wikipedia to MySpace to blogs has grown in popularity during the past five years, and is now reaching mainstream status in some parts of society. More important, it is now being investigated and adopted by CIO s and senior executive in large, pragmatic Business organizations as a way of reaching new markets, increasing revenues and profits, increasing productivity and effectiveness of its employees, and many other benefits.
Enterprise 2.0 is the term now used to describe Business-Oriented adoption and implementation of technologies, Business strategies and cultural practices that were originally focused on informal networking activities among consumers, students, and teenagers.
But most organizations believe that the technologies of Enterprise 2.0 are less important than the Business strategies that need to be reexamined and updated.
- How can Enterprise 2.0 help us find new markets and customers?
- How can it help us find new products and services to offer existing customers?
- How can we find ways to increase collaboration between our employees, customers, suppliers, and other citizens using, for example, strategies like crowd-sourcing - rather than operating entirely within a fortified firewall barrier?
- And how can we improve the effectiveness of communications with our customers, so we can spend more time listening to them, and less time preaching at them?
Enterprise 2.0 is a strategic issue: it requires senior corporate executives including the CIO and senior IT Managers to rethink basic assumptions about their Business, their customers, their suppliers, their work-force, their revenue models, and the day-to-day processes by which they carry out their Business.
This seminar is designed to help attendees understand the importance and impact of Enterprise 2.0 from both a Business and technology viewpoint.
